Built by a Sports Mom, for Sports Moms—Because You Deserve More Than Just Getting Through the Day!

Welcome to Badass Sports Mom, where the lively chaos of sports and family collides with practical solutions and supportive camaraderie. This is more than just a personal brand; it’s a movement for every dynamic, driven mom navigating the thrilling yet demanding world of travel sports.

If you’re like me, you know exactly how it feels to juggle work, family, and game schedules with grace and grit. You're craving a bit of breathing room and a way to contribute to your family's dreams without missing the moments that matter most.

A Relatable Journey: From Overwhelmed to Empowered

My story begins not unlike yours. My two boys have been involved in sports since they were little, and for years, our lives have been centered around practices, tournaments, and endless road trips. I wouldn't trade it for the world, yet I’ve often found myself overwhelmed with the growing demands and expenses. The breaking point came one too many times as I sat at the ball field, feeling the pressure of balancing meals, work, travel commitments, and an ever-looming financial strain. 

Transitioning from overwhelmed to empowered wasn’t an overnight miracle. I discovered the power of systems and automation—not by eliminating the things I love but by creating an everyday structure that allows me to thrive on my own terms. Today, I have more time to enjoy the sports journey with my boys, and I’ve designed Badass Sports Mom to share what I’ve learned with you.

Meet the Mom Behind the Movement

I’ve been in your shoes—juggling it all and wondering how to keep up. Now, I help moms like you find more time, more income, and more joy in the chaos.

Hi, I’m Lisa DeNooy—sports mom, digital marketing strategist, and chaos coordinator by necessity. With two boys deep in travel sports, I’ve lived the carpool life, the tournament weekends, and the late-night laundry. I know what it feels like to be proud, exhausted, and wondering where you fit in the middle of it all.

Badass Sports Mom was born from my journey of trial, error, and finally discovering a way to make life feel lighter—not by doing more, but by doing things smarter. I turned my passion for systems, side hustles, and sanity-saving tools into a movement that helps moms like you create space for what matters most—without sacrificing yourself in the process.

Discover how to thrive in the chaos.

Unlearn the pressure to do it all!

You don’t have to do everything, be everywhere, or carry it all on your own. As moms, we’re often taught that self-sacrifice is the only way to show love—but that mindset leads to burnout, not balance. It’s time to unlearn the guilt that comes with asking for help, setting boundaries, or carving out time for your own goals. You deserve the freedom to care for your family and yourself.

Success doesn’t have to mean packed schedules, picture-perfect homes, or running on empty. True success is finding rhythm in your routine, joy in your journey, and purpose in the little moments. You can unlearn the outdated belief that hustle equals worth and instead embrace systems that give you time, energy, and space to build something meaningful—without the chaos.

At Badass Sports Mom, we believe in doing life on your terms. You’ll discover how to build flexible income streams, simplify everyday routines, and connect with other moms who get it. No more comparison. No more pressure to fit into a mold. Just real solutions that help you live fully, parent intentionally, and feel proud of what you’re creating—both on and off the field.

Fast Facts

200+

moms I've met through sports

20+

hours spent in the car weekly driving to games/practices

0

Cups of coffee a day

2

boys that keep me busy

I'm obsessed with..

can't live without

Jesus, Thrive, my Iphone, and Google Calendar

binging on something

Podcasts (love Mel Robbins & Trent Shelton) & Tortilla Chips (my weakness)

for daily self care

Morning Gratitude Journal

Reading or Listening to an Uplifting Book/Podcast

Drink Water (lots of plain water)

get to know me

Make a guess. I love...

SWEET

or

SALTY

COUNTRY

or

CITY

TEA

or

SPARKLING WATER

COUNTRY MUSIC

or

CHRISTIAN MUSIC

Sweet

or

Salty

Country

or

City

Tea

or

Sparkling Water

Country Music

or

Christian Music

"Finally, something made that I can relate to."

“I’ve talked to so many moms that just didn’t get what it’s like to be a full-time sports mom with zero extra hours in the day. Lisa’s approach is different—it's practical, encouraging, and made for real life. Her tips helped me organize my week, start earning extra income, and feel like I’m back in control. I finally feel supported and inspired again.”

Jessica R., Soccer & Softball Mom of 2

Free Guide

The Sports Mom's Financial Playbook

Being a Sports Mom Is a Blessing—But Let’s Be Real, It’s Not Cheap

From hotel stays and gas money to gear, snacks, and tournament fees, the costs of showing up for your child’s sports dreams add up fast—and it can feel like a lot to carry. That’s exactly why I created The Sports Mom’s Financial Playbook—a free, no-fluff guide packed with flexible, realistic ways to earn extra income without burning out.

Whether you’re covering this season’s travel or building toward long-term freedom, this playbook gives you smart, doable options that fit into your already-packed schedule.

Download your free copy now and start creating more financial breathing room—without missing a single game-day moment.

Your Next Play: More Time, Less Stress, and a Life That Fits You

Join my free community today!

You’ll find real-life solutions to help you fund your child’s sports, save time in your busy day, and discover go-to products that actually make mom life easier. This isn’t about adding more to your plate—it’s about giving you tools, support, and income ideas that fit your lifestyle.

My mission is to help you stress less, earn smarter, and enjoy this season with your family—without sacrificing the moments that matter most.

The Sports Mom's Financial Playbook

Sports are expensive, but funding your child’s dreams doesn’t have to be stressful. Grab your free copy of The Sports Mom's Financial Playbook and discover simple, creative ways to make extra money—so your kid never has to miss out!

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